Does My Instagram Feed Need To Be Aesthetic?

DETAILS
When — September 2023
Topic — Aesthetics on Instagram

First impressions are no longer made in person; they're made online.

Think of your social media feed like it’s your virtual storefront. Just like snazzy, well-lit storefront is what gets new customers through the door, your feed on Instagram is no different. An aesthetic Instagram feed matters - a lot!

But why, specifically?

Well firstly, it sets you apart.

Social media is a crowded landscape, and a bland or mismatched concoction of images, isn’t going to impress anyone.

An aesthetic, on-brand Instagram feed showcases your brand identity in a single glance. It tells the world who you are, what you stand for, and who you resonate with, and it filters out who that don’t.

Your feed speaks louder than words.

It's the first impression you're giving potential customers, and that impression lingers. Are you chaotic? Or polished and put together? Are you bright, fun and engaging? Or dull and boring? Your Instagram feed gives off a vibe that either hooks your audience or sends them scrolling away. It's all about creating that "stick-around and join our community" feel.

Aesthetics help build brand trust.

Picture this: You stumble upon an Instagram account that's, well, a visual mess. It's like a time warp with outdated sepia filters. It screams "unprofessional" and doesn’t communicate their brand well at all. How confident are you in their products or services? Exactly, not very. A sleek, on-brand feed builds trust, and trust leads to engagement and conversions. It's a win-win!

Brand recognition - also a win!

By sticking to your instagram aesthetic, your audience will start to associate your business with a particular colour theme, style and look. Who doesn’t want instantly recognisable content!? When they think about your niche, they think about YOU, and they're eager to share you with others. Did someone say free word-of-mouth marketing???

Now, I'm not saying that your Instagram feed needs to be pretty & pink.

There's enough pressure on us business owners without adding a specific type of instagram aesthetic to follow. But for maximum impact on social media, your feed needs to be a harmonious, aesthetic collection of content that tells your brand's story and leaves a lasting impression on your target audience.

Whether it's vibrant and playful, edgy and moody, or sleek and minimalistic, own it. Your Instagram feed aesthetic matters more than you think.

So, if you're ready to level up your social media game, stick around. Sign up below for exclusive tips, tricks, and trends straight to your inbox! 💌