Understand Your Audience

DETAILS
When — June 2023
Topic — Marketing Strategy

People don’t buy what they need, they buy what they want.

Lets sip on some coffee for a moment. You need that energising cuppa to quench your thirst and satisfy your hunger, but it's your EMOTIONS that guide your choice of what and where to indulge.

Where do you choose to buy your coffee from?

Did you know that your decision is shaped by how it makes you FEEL?

Sure, sometimes you're so pressed for time you don't have a choice. You're stuck with the one cafe on your block.

BUT, when you do you have the ability to choose, do you gravitate towards the global chain store, Starbucks, or does the local café with its warm, personal touch draw you in? Maybe you seek out the vegan and organic café that uses only locally sourced ingredients.

Yes, all these brands provide coffee... But each has its own unique customer base. Let's break it down:

• Starbucks: Customers wanting CUSTOMISATION of orders, CONVENIENCE and FAMILIARITY.

• Local Café: Customers who value SMALL, LOCAL BUSINESSES and the PERSONAL EXPERIENCE that it comes with, like chats with the barista and the unique atmosphere.

• Vegan Organic Café: Customers wanting LOCALLY SOURCED, NOURISHING ingredients that cater to specific dietary requirements, making them feel INCLUDED and REPRESENTED.

If you market to everybody, you’ll connect with nobody.

Just like Starbucks knows better than to market to individuals that don't emotionally connect to what they have to offer, you too shouldn't waste your valuable time and resources marketing to the masses.

Embrace the power of understanding your audience.

Don't mistake your market for "everyone who needs your product". Learn who your target audience is. Tap into their desires and emotions. What are they passionate about? How do they want to feel when interacting with a brand?

Understanding this allows you to craft tailored marketing strategies that truly connect with them, and best of all? You'll save time and money!

Flick us a message to chat digital strategy today 👏🏼